You need more than SEO to drive website traffic in the age of GenAI. Here's how to structure content, create LLM-friendly formats, and exploit gaps that AI tools can't fill yet.

(LLM = Large Language Model, a type of artificial intelligence - AI - that can understand, generate, and process human language.)

What this article covers

• How to write content specifically for GenAI search agents
• Unusual but effective ways to earn GenAI citations
• How to make your website attractive to tools like ChatGPT, Perplexity, and Gemini
   

1. Create GenAI-friendly blocks of content

Structure matters more than ever.

GenAI tools pull excerpts, lists, and concise explanations. You can help them by including:

• Concise ‘executive summaries’ at the top of articles
• FAQ-style Q&As with one-sentence answers
• Key takeaways or summaries in bold text at the end of blocks of content
• Standalone definitions, tables, and comparisons

An example of FAQ-style Q&As with one sentence answers.

Instead of saying:
‘There are many ways to improve SaaS churn rates…’

Say:
Q: How do you reduce churn in SaaS?
A: Focus on onboarding, feedback loops, and proactive support.
 

2. Use AI tools to reverse-engineer what LLMs prefer

Why guess when you can ask AI!

Use tools like ChatGPT, Bing Copilot, or Perplexity to see which sources they favour by using prompts like:

• ‘Summarise the top sites on [your topic]’
• ‘What’s a good explanation of [your topic]?’
• ‘What are sources you trust for [niche]?’

Then study those sites and look at:

• How they format their pages
• What kind of metadata they use
• If they cite studies or use lists

Learn lessons from their structure and content to improve your own website and to help fill any gaps that you may have.
 

3. Publish AI-ready data and structured facts

LLMs love factual sources.

To attract more GenAI traffic to your website consider including clean, digestible content like:

• Complete lists (e.g. all AI tools launched in 2025)
• Comparison tables (e.g. ‘X vs. Y features’)
• Glossaries with terms in bold and concise definitions
• Original research or polls, even if they’re small scale
• Downloadable files like CSVs
   

4. Create trustworthy, attributed content

Give LLMs confidence in your content. Citations in GenAI are based on trust signals:

• Mention internal studies e.g. ‘In our 2025 survey…’
• Add author bios with expertise and credentials
• Use last-updated dates and version history
• Include references: “According to [known entity]…”

These cues make your content feel first party and trustworthy increasing website visibility to LLMs.
 

5. Exploit GenAI blind spots

Find gaps in LLM’s ‘knowledge’ and exploit them.

LLMs can fail on:

• Niche or emerging topics
• Regulations, legal subtleties, industry specifics
• Local data, edge-case workflows, internal processes

Search online forums such as Reddit and Quora to find where AI gets it wrong and then write the definitive fix.

Example:
‘ChatGPT said XYZ was legal in the UK, but it’s not. Here’s the correct explanation, with legal references…’
 

6. Be technically AI-friendly

Make sure AI tools can crawl, index, and quote your website fully:

• Allow sitemap and feed discovery (RSS, JSON, XML)
• Avoid ‘noindex’ or ‘robots.txt’ blocks on key pages
• Create a ‘/for-ai’ page with all your latest content, summaries, and data
• Consider publishing structured FAQs and How-to sections separately

Make your site welcoming to AI spiders, not just human eyes.
 

7. Write like a prompt engineer

LLMs love prompts because they’re trained on them!

Embrace conversational, prompt-style SEO by...

Using these kinds of titles:

• ‘Explain X in simple terms’
• ‘What’s the difference between A and B?’
• ‘How to do [task] step by step’

Including inline prompts and completions:

• ‘Q: How do you set up a Google Ads account?’
• ‘A: You’ll need to…’

Writing directly and clearly avoiding ‘fluff’ or indirect phrasing.

These formats mirror how LLMs expect to see knowledge framed.
 

Key takeaways

To attract more website traffic from GenAI:

• Align your content and structure to match how GenAI 'thinks'. 
• Make your website: Easy to chunk • Easy to trust • Easy to cite

Article created with the help of ChatGPT

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