
PPC advertising - Google Ads:
We created a new Google Ads campaigns that significantly out performed previous activity. For a comparable period of new activity versus old activity we achieved:

Objective: To siphon off specialist life insurance traffic - and business - away from significantly bigger, longer established competitors with much bigger budgets.
Achievements:
Disciplines: Content marketing | Content creation (video) | SEO | Small ‘top up’ of PPC advertising to help gain initial traction.

As a result of our initial content marketing programme this professional services company saw significant year-on-year improvements. In the last quarter of activity we achieved:
Disciplines: Content marketing (on site and off site) | SEO | Modest ‘top up’ budget of PPC advertising.

Email marketing (including landing pages) and intelligent data prospecting for a B2B global professional body.
Achievements:
Disciplines: Data prospecting | Lead generation | Email marketing | Landing page design and content writing / creation
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