Find out the six steps to creating a successful lead generation strategy:
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Getting people to make that 'last click' - the one that converts interest into action (e.g. making a purchase, signing up to an email newsletter, downloading a white paper or eBook etc.) - is often a fundamental part of any digital marketing campaign.
This isn't an easy job! According to research by landing page experts, Unbounce, the average conversion rate on business landing pages is just 4.02%. That means that over 90% of traffic that arrives at your landing page isn't going to convert into anything meaningful.
The good news is that you can take steps to improve the performance of your landing pages.
Make your landing pages more successful and improve your conversion rates with the 12 tips in our eBook 'Marketing: What makes people click.'