loading

Lead Generation

Improve your sales pipeline with our free mini-guide to lead generation.

Enjoy the peace of mind and feeling of security that comes with a healthy sales pipeline.

Get our free mini guide and discover the six key steps to creating a successful lead generation campaign.

In an increasingly complex world how do you put together a lead generation strategy that works for your business?

Successful lead generation strategies need to take into account the key differences between business-to-business marketing and consumer marketing. Typically, business-to-business marketing:

  • Has a longer decision-making process
  • Has a greater number of stakeholders / interested parties
  • Involves longer term relationships
  • Has a smaller pool of leads
  • Requires deeper technical knowledge

Consequently, to be successful, business-to-business marketing strategies are likely to need more ‘up front’ investment and take a multi-channel approach (to engage with customers at different stages of the decision making process). They will also need to demonstrate how a business, product or service adds value to people’s lives, show how it is different to others and talk to people interested in what it has to offer with messages that they can really relate to.

Copyright © 2020

Registered in England No. 2990038

Registered Office: 3 - 4 Bower Terrace, Tonbridge Road, Maidstone, Kent, ME16 8RY