Engineering sector marketing
Engineering Council
The UK regulatory body for the engineering profession, setting and maintaining internationally recognised standards of professional competence and ethics.
Brochure design, artwork and print
IEng marketing campaign | Social media strategy | Content marketing
The Engineering Council wanted to increase awareness, and take up, of Incorporated Engineer (IEng status).
We worked with them to develop, create and implement the successful āI am an IEngā campaign – which included offline and online advertising and email marketing – to promote awareness of Incorporated Engineer (IEng) status to potential registrants, partner organisations and stakeholders.
Alongside the IEng activity we devised and implemented the Engineering Councilās social media strategy and introduced a series of eBooks which have āproved popular with those wishing to learn more about professional registrationā (Jon Prichard, CEO, Engineering Council). Our marketing led approach to social media helped establish the Engineering Council as one of the top 25 global influencers on āengineeringā on Twitter and helped build strong, relevant followings on Facebook and Twitter.
