1. Introduction

Fusion Marketing Services (“FMS”, “we”, “us”, “our”) is a marketing agency based in Kent, providing marketing strategy, digital marketing, content, lead generation and related services to businesses.

FMS is the data controller responsible for your personal data collected through
www.fusion-marketing-services.co.uk
(the “Website”).

Registered with the Information Commissioner’s Office (ICO)
Registration number: ZA760140

Contact details

Address: 26 Kings Hill Avenue, Kings Hill, West Malling, Kent, ME19 4AE

Telephone: 01732 526320

Email: [email protected]

If you have any questions about this policy or how we handle your personal data, please contact us using the details above.

2. Scope of this policy

This policy explains how we collect, use, store, share and protect personal data when you visit our Website, get in touch with us, book a call with us, or otherwise interact with FMS. It is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

3. What personal data we collect

We may collect the following categories of personal data:

Contact details
For example – name, email address, phone number, company name, job title when you enquire, book a call, or otherwise contact us.

Enquiry / communication content
For example – the content of messages, emails or calls you send us when you contact us or book a consultation.

Technical and usage data
For example – IP address, browser type, device type, pages visited, time on page, referral source automatically collected, via analytics tools, when you browse the Website.

Marketing preferences
For example – your subscription status and communication preferences if you sign up to receive updates from us.

We do not knowingly collect financial or payment card data through the Website. If you become a client, any commercial and billing information is handled separately under the terms of our client agreement.

4. How we collect your data
  • Directly from you – when you fill in an enquiry or contact form, book a free consultation/strategy call, email or phone us, or otherwise communicate with us.
  • Automatically – through cookies and similar technologies when you use the Website (see Section 7, Cookies).
  • From third parties – for example, if you are referred to us, or if you interact with us via LinkedIn or another third-party platform.
5. How and why we use your data (legal basis)

We only use your personal data where we have a valid legal basis to do so under UK GDPR:

Purpose: Responding to your enquiries and providing information you request
Legal basis: Legitimate interests (to respond to and manage enquiries) / Contract, if it leads to an agreement

Purpose: Arranging and delivering a free consultation or strategy call
Legal basis: Legitimate interests / Contract

Purpose: Providing our marketing services to clients
Legal basis: Performance of a contract

Purpose: Sending you marketing updates, insights or newsletters
Legal basis: Consent (you can opt out at any time)

Purpose: Understanding how visitors use our Website and improving it
Legal basis: Legitimate interests (website analytics, using anonymised/aggregated data where possible)

Purpose: Complying with legal or regulatory obligations, e.g. tax and accounting records
Legal basis: Legal obligation

Purpose: Preventing fraud or misuse of our systems
Legal basis: Legitimate interests

Where we rely on legitimate interests, we have considered that this processing is proportionate and does not override your rights and freedoms.

6. Sharing your data

We do not sell your personal data. We may share it with:

Service providers who support our business operations, such as website hosting/CMS providers (e.g. Webflow), email and calendar/booking tools, analytics providers (e.g. Google Analytics), and IT support — all of whom are required to keep your data secure and only use it for the purposes we specify.

Professional advisers such as accountants or legal advisers, where necessary.

Regulators or authorities where we are required to do so by law, or to protect our legal rights.

A buyer, if we sell or transfer part or all of our business, subject to appropriate safeguards.

We do not share your personal data with third parties for their own independent marketing purposes without your consent.

7. Cookies and similar technologies

Our Website uses cookies – small text files stored on your device – to make the site work properly and to help us understand how it is used.

Types of cookies we use:

Strictly necessary cookies – required for the Website to function correctly (e.g. remembering your cookie preferences). These cannot be switched off.

Analytics cookies – we use Google Analytics to understand how visitors use our Website (e.g. which pages are viewed, how long visitors stay, and how they found us). This data is aggregated and used to improve the Website; it does not identify you personally. Google may process this data outside the UK/EEA — see Section 9 below.

You can control or delete cookies at any time through your browser settings, or via any cookie consent banner shown on the Website. Please note that blocking some types of cookies may affect how the Website functions. For general information about cookies, visit www.aboutcookies.org.

Visit our Cookie Policy page for more details on how we use cookies.

8. Data retention

We keep personal data only for as long as necessary for the purposes it was collected, including to satisfy legal, accounting or reporting requirements. As a general guide:

  • Enquiry and communication records: up to 24 months from your last contact with us, unless a client relationship is established.
  • Client records: for the duration of our engagement plus a period afterwards as required by law (typically up to 7 years for financial/tax records).
  • Marketing consent/subscription records: until you unsubscribe or withdraw consent, plus a record of that withdrawal.
  • Website analytics data: retained in line with our analytics provider’s standard retention settings, generally in aggregated/anonymised form.
9. International data transfers

Some of our third-party service providers (for example, Google Analytics and Webflow) may store or process data outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Addendum, the EU Standard Contractual Clauses, or reliance on an adequacy decision recognised under UK law.

10. Data security

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and while we strive to protect your data, we cannot guarantee its absolute security.

11. Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Rectify inaccurate or incomplete data.
  • Erase your data in certain circumstances (“right to be forgotten”).
  • Restrict or object to certain processing, including direct marketing.
  • Data portability — receive your data in a structured, machine-readable format.
  • Withdraw consent at any time, where we rely on consent (e.g. for marketing emails).
  • Get in touch with the Information Commissioner’s Office (ICO) if you believe we have not handled your data properly.

To exercise any of these rights, contact us using the details in Section 1. We will respond within one month, in line with our legal obligations. We may need to verify your identity before processing your request, and in limited cases may charge a reasonable administrative fee (e.g. for manifestly unfounded or excessive requests).

ICO contact details (if you wish to get in touch):
Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Website: ico.org.uk | Helpline: 0303 123 1113

12. Marketing communications

If you have opted in to receive marketing emails or newsletters from us, you can unsubscribe at any time by clicking the “unsubscribe” link included in every email, or by contacting us directly. We will stop sending you marketing communications as soon as reasonably possible after you opt out.

13. Children’s privacy

Our Website and services are intended for businesses and professional audiences. We do not knowingly collect personal data from children, and our services are not directed at individuals under the age of 18.

14. Links to other websites

Our Website may contain links to third-party websites (for example, LinkedIn or client case studies). We are not responsible for the privacy practices of those websites, and we encourage you to review their privacy policies separately.

15. Changes to this policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated “last updated” date. We encourage you to review this policy periodically.

16. Contact us

If you have any questions, requests or concerns about this policy or how we handle your personal data, please contact us:

Fusion Marketing Services (FMS)
26 Kings Hill Avenue, Kings Hill, West Malling, Kent, ME19 4AE
Tel: 01732 526320
Email: [email protected]