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Marketing results 

We've been helping businesses get the most effective use from their marketing budgets since 1994. Here are some examples of what we've been able to achieve for clients:
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B2B food and beverage company

PPC advertising – Google Ads:
We created a new Google Ads campaigns that significantly out performed previous activity. For a comparable period of new activity versus old activity we achieved:

  • 55% increase in the number of clicks (789 clicks versus 507)
  • 29% reduction in cost per click (Cost per click £1.67 versus £1.17)
  • 178% increase in impression share (Impression share 29.89% versus 10.72%)
  • 107% increase in Click Through Rate (Click Through Rate 5.84% versus 2.82%)
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Specialist insurance business

Objective: To siphon off specialist life insurance traffic – and business – away from significantly bigger, longer established competitors with much bigger budgets.

Achievements:

  • Moved to Search Engine Results Page ranking top 10 position (from 27)
  • Achieved SERP page one position for the chosen search terms

Disciplines: Content marketing | Content creation (video) | SEO | Small ‘top up’ of PPC advertising to help gain initial traction.

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Professional services company

As a result of our initial content marketing programme this professional services company saw significant year-on-year improvements. In the last quarter of activity we achieved:

  • 144% increase in website traffic
  • 985% increase in website engagement time
  • 139% increase in new users

Disciplines: Content marketing (on site and off site) | SEO | Modest ‘top up’ budget of PPC advertising.

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B2B global professional body

Email marketing (including landing pages) and intelligent data prospecting for a B2B global professional body.

Achievements:

  • Over 16,000 high quality prospects generated from intelligent data prospecting
  • Email open rate 50% better than sector average
  • Significant improvement in website engagement
  • Time spent on website nearly doubled
  • Number of website pages visited doubled

Disciplines: Data prospecting | Lead generation | Email marketing | Landing page design and content writing / creation

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Click here to see marketing results we’ve achieved for some of our clients.

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