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WellMan Clinic

The WellMan Clinic needed to update their logo so that it better reflected their position as the UK's first dedicated private men's health clinic. Using their existing colour palette, inspiration from the sine waves often seen on medical equipment and the ‘W’ and ‘M’ from their name, FMS created a new logo that stands out and better communicates their proposition.

To maximise the use of small advertising spaces to engage with The WellMan Clinic’s target audience of older men, FMS created ‘Anagram’ ads which featured in the ‘scribble pad’ area underneath The Times crossword. These were complemented by larger, less frequent ads that appeared on the back page of The Times 2 puzzle section.

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Registered in England No. 2990038

Registered Office: 3 - 4 Bower Terrace, Tonbridge Road, Maidstone, Kent, ME16 8RY